Activision Blizzard to Take Over Candy Crush

Posted on Nov 13 2015 - 1:49pm by Aparna
Activision Blizzard takes over Candy Crush

Activision Blizzard takes over Candy Crush

The Candy Crush Saga has so far been the most favorite game played by crores of people around the world. Most of the Android and iOS smart phones have this game installed. The famous company called King Digital Entertainment is the creator or the founder of this awesome and amazing game. But this came as shocking news that another company named Activision Blizzard has bought the former company. Talking about Activision Blizzard, it has been known for producing really famous games like the World of War craft and the Call of Duty. The Activision team was of the view that this important step will be very beneficial for them in the long run. Other than this, it would also help them to become a global leader when it comes to interactive entertainment across all the mobile apps as well as apps on PC and various other platforms.

Activision Blizzard

Activision Blizzard

Now that both the firms have combined to form a single unit, they are expected to have more than a billion active monthly users in more than 195 countries to count. When it comes to console games, the Call of Duty series clearly raises the bar higher and can be treated as one of the famous games among the youth. At the same time, Candy Crush Saga has succeeded in becoming one of the best games on mobile platforms. Earlier, video games were quite famous and in demand. But with modern technology and new ideas, console games are quite a rage and consumers are now preferring to plays games on smart phones and tablets rather than sitting on a PC or laptop to play games.

 

The Chief Executive of Activision Blizzard, Bobby Kotick, was of the view that this act will combine the complete global network and this will allow us to access more than half a billion active users. This is gradually increasing the chances of reaching the audience and regular players who are active on their devices most of the time for the game. This will enable the company to come up with greater games and give the audience what is best for them.

Activision Blizzard takes over Candy Crush

Activision Blizzard takes over Candy Crush

In a recent interview with the Reuters news agency, the Chief Executive said that the company is having many goals in pipeline at this moment and they are working hard on reaching the audience on a broader scale. This will help them reach a huge mass in a really short time. As per the statistics, most of the players are female. It can be said that about 60% of the players who play Candy Crush are females and when it comes to this game, the only way to access it is on a smart phone or a tablet. There is no other medium. This gives them a clear insight about how they should plan their strategy and come out with flying colors.

Candy Crush has indeed been famous amongst the masses for quite a long time now. It is been described as the Sweetest Game ever. Taking such a huge step of overtaking or buying the company always involves risks and losses at times. Thus, there is no guarantee that it will always prove to be a good idea. This can be a huge risk and can dishearten the players as well as those who are investing highly into it. Activision Blizzard has been quite famous for coming up with various Puzzle Games and other role-playing mobile activities. It has its headquarters placed in Stockholm as well as London. Depending on the size of the company and its acquisition, it is surely going to make certain news for being in their field for quite a long time now.

Activision Blizzard games

Activision Blizzard games

There have been many instances where companies have purchased other companies and are doing well. For instance, Microsoft purchased Mojang developed by Minecraft which was worth $2.5 billion. Other than this, Facebook was the company to buy Oculus, which is a company dealing with reality headset making. Likewise, Twitch is a small gaming community overtaken by Amazon for a worth of $970 billion. There was this yet another company named Electronics’ Art who paid $750 million and got hold of Popcop developed Plants vs. Zombies.

Candy Crush saga has been a popular game since a few years and in such a short span of time, it has managed to get international fame and exposure. Mainly in the countries of Japan, China and South Korea, it has attained huge fame and fan following. Coming back to the Activision games, they are much better played as compared to Candy Crush saga. You require a more expensive video game and a good console. Other than this, the gaming costs about £20-£40. When it comes to King Digital Entertainment, it will not put a standstill to their business. They have plans to continue their work and operate as an independent team. This will be led by Riccardo Zacconi and will not be working under any other company as rumored.

Activision Blizzard takes over Candy Crush

Activision Blizzard takes over Candy Crush

Candy Crush Saga is a very famous game and it first came on Facebook. Later on, in the year 2012, it was launched on smart phones and tablets as well. This game became quite famous in a short time and helped the company earn huge revenue. The same company has various other games like Bubble Witch and Farm Heroes, but none of them has managed to attain such fame as Candy Crush saga. It was such a huge one that other companies are finding it hard to challenge this game and overcome it in the markets. This game has been loved by the audience to a huge extend and they say that they never get bored by this game. Last year, the King Digital Entertainment came up with yet another version of Candy Crush Saga which was even more thrilling. This has brought about a revolution and about the company being sold to another company, this move will take place next year. People are surely looking forward to seeing some more exciting games of good quality.

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