Android Power last Q3: a Report

Posted on Nov 6 2014 - 1:46pm by TechliveTech
Android OS acquires 84% of global market share this year Q3

Android OS acquires 84% of global market share this year Q3

Research firm – Strategy Analytics latest report states that Google owned OS  Android tops the global list of all mobile Operating Systems surpassing Apple’s iOS, Microsoft’s Windows and Blackberry.

The analysis was done based on the third quarter’s global shipments where it was found that the Android run smartphones were shipped more in number than the others. Comparing with its last year strategy this year it had 268 million shipments while last year it was 206 million shipments so it  scores nearly 84 percent market share this year while last year’s market share was about 81 percent.

Global Smartphone OS Market Share and Shipments:

Below table shows the figures of Global Smartphone OS Shipments (millions)

Global Smartphone
OS Shipments millions
Global Shipments Q3 2013 Global Shipments Q3 2014
Android 205.9 268.0
Apple iOS 33.8 39.3
Microsoft 10.3 10.5
Blackberry 2.5 2.3
Others 0.4 0.3
Total 252.9 320.4

Below table shows the figures of Global Smartphone OS Market Share in Percentage

Global Smartphone
OS Market Share in Percentage
Global OS Market Share Q3 2013 Global OS Market Share Q3 2014
Android 81.4% 83.6%
Apple iOS 13.4% 12.3%
Microsoft 4.1% 3.3%
Blackberry 1.0% 0.7%
Others 0.2% 0.1%
Total 100% 100%

Android OS:

The reason for Android beating the market according to Strategy Analytics’s executive director, Neil Mawston is that it comes with user-friendly software and less expensive services that attracts consumers, hardware designers and operators globally.

Apple iOS:

Considering third quarter shipments for Apple iOS’s, it too shows a healthy growing pace – from last year’s Q3 shipments of 33.8 million it has now increased to 39.3 million. But on taking into account its Smartphone market share, it has seen a slight drop – last year Q3 Apple’s Smartphone market share was 13.4 percent and this year it is 12.3 percent. Strategy Analytics Director, Woody Oh on commenting with regards to Apple’s dip mentioned the reason to be that the Smartphone market’s lower end did not have much presence of Apple’s Operating System.

Other Mobile OS:

On the other hand Windows OS and Blackberry attained third and fourth ranking respectively in the analysis. Windows OS last year Q3 global shipments was 10.3 million while this year it has shown marginal improvement by gaining 10.5 million global shipments. However, Blackberry     
gets a dip 2.5 million to 2.3 million this year.

As per the predictions by Mawston, Google’s mobile platform though is the undeniable King for smartphones it gets peaking global market share and if it needs its Android’s global market share to probably exceed 85 percent it has to than unlikely collapse with the volume of its rival Apple iPhones in the future.

In general, the report credited the robust growing demand of smartphones in the budding markets, especially in the Middle East, Africa and Asia.

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