Google is planning to revive its Android one project in India. During September last year, the tech giant had started their Android one initiative in India by launching smartphones under Rs. 6500. But the whole project didn’t see much success. Now, as part of their massive investment push in India, and also to reboot the Android One project, the company is planning to launch Android smartphones prices under Rs. 3000 which will be soon available in the markets.
Android one project was launched by Google during the I/O developer conference last year. Through this project, the company is trying to improve the user experience of affordable android smartphones. The android maker has made tie ups with several OEMs including Indian handset manufacturers such as Micromax, Spice, Lava and Karbon to launch android smartphones which costs less, but will have decent specifications. Google Managing Director for India and South East Asia, Mr. Rajan Anandan said the company is committed to the Android One project and has plans to launch more affordable handsets in the South East Asian market, and thus target the cost conscious Indian Market by launching smartphones which costs between Rs. 2000 and Rs. 3000.
But for us, more than the price range, it is the software which makes the Android One smartphones more enticing. The Android one devices will run on the stock Android, and unlike other phones where the users will have to rely on the manufacturer and carriers for getting software updates, these devices will get updates directly from Google. This brings a big change in the usual process where the Android smartphones never receive any updates.
After launching Android One in India last year, Google has expanded this project to several other countries which include Indonesia, Sri Lanka, Nepal, Bangladesh and Pakistan. But even then the Android One project hasn’t seen much traction because of issues such as the unavailability of decent bandwidth in these regions. The company plans to address this issue by introducing offline feature in some of its apps, like the offline playback feature in YouTube, which they introduced in India last year.
Along with the limited bandwidth issue, Google also acknowledges that its local search feeds require some improvement and they are seriously looking into it. Google will be able to target a large pool of the market with the android one smartphones priced between Rs.2000 and Rs.3000. India, even though having a population of more than a billion people, only 200 million people use smartphones. Google finds a large market gap here and hopes that there will be a lot of users who going to purchase their first Smartphone in the coming months.
“Strategically India is very, very important. The revenue is interesting, but we’re here really because 10 years from now a billion Indians will be online and when we have a billion Indians online we think that’s going to make a huge difference to the global internet economy.” Said Mr. Anandan