Microsoft has unveiled its first Lumia Windows Phone since its acquisition of Nokia, the Finnish giant’s mobile phone manufacturing department. The much anticipated Microsoft Lumia 535 running Windows 8.1 OS is now up for grabs at $140 (EUR 112) in select countries like Hong Kong, China and Bangladesh and is expected to soon arrive in other places. The phone retains most part of the design as the Nokia Lumia series except for the logo and comes in chic colors like Cyan, Bright Green, Bright Orange, Black, Dark Grey and White. It features a 5 inch, 540 x 960 pixels touchscreen and sports a 5 Megapixels Camera on both the front screen and the rear panel.
Take a look at the complete technical specifications: Microsoft Lumia 535 Tech Specs
The Microsoft Lumia 535 aims to make an impression of a budget-phone with remarkable functionality and features and is available in two variants – One with single SIM card slot and the other with Dual SIM. With 1GB of RAM and 8GB internal memory expandable up to 128 GB, the device is preloaded with the most-loved Microsoft apps like Instgram BETA that was just released for Windows Phones, the Outlook mail client, 15GB free One Drive storage and has Bluetooth LE support enabling easy connectivity to wireless speakers and other accessories like the Coloud Bang as the promo video recommends.
The gadget circle is abuzz with the Lumia Selfie App among a few apps that Microsoft has dished out exclusively for its Lumia range. Also, the 5 MP front camera (promising great video-calling quality) is not something you see everyday in the devices of this price group. Many have the opinion that Microsoft has really gone all out on pricing the Lumia 535 competitively, given the host of applications in popular demand and decent specs it boasts. In fact, the RAM has been upscaled from what one could get on the previous Lumia 500-series phones. And even the pocket-friendly Lumia 630 and 635 were a major disappointment for their lack of a front-facing camera.
As announced earlier in October by senior vice president of Microsoft’s marketing division, Tuula Rytila, Microsoft has rebranded its Lumia line, dropping of the Nokia tag asserting that it is the natural way of things following the acquisition.
Sources say there is reason to believe that this could be the paving the way for Windows Phones to get the best of Microsoft support which would help the company in realizing growth in market share which currently stands at 2.5 percent as in the first quarter of this fiscal.