Mobile Browsing to Overtake Desktop Browsing by the End of this Year

Posted on Jan 31 2016 - 3:23pm by Aparna

The year of 2015 saw many new phones being launched in the market at astonishing rates. It was also the year which saw an uptrend in the mobile activities with each passing day. Thus, many people are now relying on mobile phones for every mundane task including browsing. This has compelled people to predict how the year 2016 would turn out to be for those who are always hooked to the web and smart phones day in and day out.

Mobile browsing to overtake Desktop Browsing

Mobile browsing to overtake Desktop Browsing

As per the recent Adobe Digital Trends Report for the year 2016, they have had this history of predicting all the things correctly when it comes to technology and gadgets. Thus they forecast the future and tell you what is in store for you. Talking more about it, Joe Martin, a senior data analyst who works for the Adobe Digital Index, says that the year 2016 will show a mixed trend in terms of social media posts and online presence. Thus, there will be increasing web traffic on various websites, and this will increase even more with each passing month.

The way the web is used these days has changed considerably. People take help of the web for everything ranging from travelling to emergencies. In a recent interview with Martin, they discussed a few trends which were related to the rising importance of the web in our daily lives. The way we use the web today, data is increasing manifold which needs to be handled well. There has also been a huge rise in the use of digital assistance. Many people are taking aid of such help if they are stuck in any problem. Many of the big names like the Apple’s Siri, Microsoft’s Cortana, Google Now, and Amazon’s Alexa are very commonly used by the customers. Out of all of them, Siri is the most popular and highly used help file by people these days.

Mobile browsing to overtake Desktop Browsing

Mobile browsing to overtake Desktop Browsing

All the information that you need to get going is there on these web assistants. They are amongst the top ranked programs which cater to all our technology needs. Talking about the most admired assistant from the complete lot, it is the Echo designed by Amazon. There are about 70 percent of the mentions in it which are related to positive aspects such as joy and admiration.

Mobile browsing to overtake Desktop Browsing

Mobile browsing to overtake Desktop Browsing

Although these programs are enjoying huge fame and very loved by all in 2015, the year 2016 can see a downfall in the use of these assistants. Martin is of the view that they could fall into some serious competition. Many of assistants which are famous for social websites are being launched and are under the test groups in the Bay Area. These assistants will give you all the related information and will help you to act accordingly. For instance, if you want to find a good Italian restaurant in a place, then you will surely get some great answers on them.

People all over the world have unanimously used the connected Internet of Things, IoT. The company will surly churn out huge bucks for having devices such as the Nest thermostat and camera. Other than this, it is worth mentioning the Google’s OnHub which is gaining huge importance day by day. Moreover, the Adobe analysis says that there are fitness trackers as well which are joining the list of famous categories. Based on a latest survey on what people prefer using and tend to buy on a regular basis, Martin says that the watches can easily replace the sale of fitness trackers. Overall, people prefer those that are complete in itself more than one thing for every task. In short, they prefer multi tasking device over single tasked ones. This has led to high competition in the market. This has also led to reduced prices as people have become smarter and they tend to do a survey before buying any product.

Mobile browsing to overtake Desktop Browsing

Mobile browsing to overtake Desktop Browsing

For instance, people used to buy Apple iPods and then they also got Apple iPhones with them. Now the task of both the gadgets is being fulfilled by a single iPhone as it comes with a high quality sound effect. Thus, talking about the fitness trackers that are soon losing their foot hold in the market, many say that they are going to stay in the market for a really long time and won’t wither away so soon. Martin, being a FitBit owner, says that the brand has been loyal to its audience and has worked hard in setting its space in the already crowded market. This fact is enough to say that it still holds a good place and has about 22 percent share as compared to 18 percent share owned by Apple.

All you have to do now is to follow the year 2016 and see what is there in store for you.

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